About

Andrew Taylor
What, Why, How?!

I have spent an unreasonably and depressingly large portion of my life feeling hungry, confused and ashamed. 

I am now devoting what I know will be an even larger, hugely rewarding, part of my life to helping as many people as I can to never have to feel beaten, lost and alone like I did.

Mad Skills

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Digital Technology

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Client Focused

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Armed with a degree in Applied Science (Human Movement) and a fascination with all things nutrition-related, the former high school physical education/health teacher spent six weeks researching ‘the perfect food’ before he settled on the humble spud – just in time to begin a whole year break from thinking about food on New Year’s Day, 2016.

With the media frenzy that followed his 'Spud Fit Challenge' story came the opportunity to help thousands of other food addicts deal with their own food psychology issues while losing weight and getting healthier along the way.

Andrew’s first short book, 'The D.I.Y. Spud Fit Challenge' : a how-to guide to tackling food addiction with the humble spud’ was co-authored by his wife Mandy van Zanen and has helped many people to break the shackles of food addiction.

Andrew now spends his time coaching others through food addiction through 'The Spud Fit Challenge' community, speaking, making Youtube videos and interviewing groundbreakers such as Rich Roll, James Aspey, Doug Lisle and Alan Goldhamer for his podcast. He has also just released his second book.

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mission and vision
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great team

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mission and vision
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If you're struggling with your relationship with food, with your weight, with lifestyle-induced poor health, I think I can help.

The video above is me telling my story to a room full of scientists, doctors and health professionals, people who understand better than anyone the profound impact that food has on our lives and have witnessed the struggle to make good habits stick. Their overwhelmingly positive reaction convinced me that I had something the experts didn’t: my own personal struggles with food and my ability to tell a story enabled me to distill their knowledge in ways that people could really relate to and understand.

Whether you heard my story on TV, read it on a blog, or stumbled on it via searching for something that must have been super weird on Google, you might know at least this: I ate ONLY potatoes for the entirety of 2016. I’ll just get the usual conversation out of the way:

Me: I ate ONLY potatoes for the whole of 2016

You: ONLY potatoes?!

Me: Yes, only potatoes.

You: But what did you eat for breakfast?!

Me: Potatoes.

You: What about snacks?

Me: Potatoes.

You: That can’t be healthy. Are you sure you’re not dead?!

Me: The Spud Fit Challenge covers all nutritional bases. There’s a lot of historical and peer-reviewed evidence to back it up. All my medical check ups, blood work and DEXA scans only improved throughout the year.

You (possibly slightly hysterical by now): But what about protein?! 

Me: Potatoes

You: Iron?!

Me: Potatoes.

You: Vitamin C?! 

Me: Potatoes. SO much vitamin C.

You: Seriously?!

Me: Potatoes… I mean yes, seriously!

You: Well either way, that’s not sustainable.

Me: You’re right. It’s not meant to be.

You: But this is too boring! Food should be one of life’s great pleasures!

Me: In a perfect world, yes! But what if food is actually the cause of your misery?

***BIG PAUSE***

You: Well wow, you must have extreme, other worldly, superhero willpower!

Me: If I did then I would’ve been able to stick with one of the million other diets I’ve tried in my life. This is more about learning to remove the need for willpower.

You: Wow that’s a revolutionary thought but I could NEVER do that! 

Me: Yes you can. I have helped thousands of people to do their own Spud Fit Challenge now.

You: Really?

Me: Yes, I made a program to show you exactly how to do this for yourself.

You: *nods politely, smiles and slowly backs away*, while thinking “this guy has lost the plot, I’m not going to trust some weird guy on the internet with much of anything. Let alone my health.”

Me: Where are you going? Wow, you can run really fast!

I get it, I’m a natural skeptic too and once upon a time I would’ve headed for the hills after that conversation. I’m not someone who jumps into a new idea without doing my own research and making sure I’m well aware of what I’m getting into. 

The Spud Fit Challenge exists precisely because of that research. It exists because one day I suddenly understood that external sources, the usual go-to’s, just didn’t have an answer for me. They couldn’t help. In some ways I don’t think they even really wanted to. The weight loss industry is big business, designed to keep you as a customer as long as possible. Spud Fit is an education. It’s designed to give you the knowledge and the tools to be able to help yourself.

I’ve been a teacher for 19 years now. The majority of that time I’ve worked with disengaged, at-risk kids who the system just doesn’t work for. I’ve had to think of a million different ways to meet these kids at their point of need, to connect with them the way they need to be reached. As it happens, I’m really, really good at it. 

So apart from all the science stuff - the biology of nutrition and the psychology of food addiction which is easily found and should be common knowledge - this is what I bring to my work now: the understanding, tools and experience to help you understand that you already have all the power to totally change your life. You just have to be shown how to use it.

My struggles with food started in childhood and never left. By adulthood I became a world champion dieter; I shudder to think about how much weight I’ve lost in my life, only to put it all back on again plus more. I tried everything. I’d start off strong, determined that this one was going to be the one that would free me from the pain of my food obsession. But the constant battle with hunger and deprivation that was a feature of every ‘normal’ weight loss plan would always eventually get the better of me - the inevitable binge cycle would kick in and I’d be back to square one (or usually worse).

Following one particular pizza and ice-cream bender, my self loathing went into overdrive:

“Why is it so hard for me to eat just one slice of pizza or cake!?”

“Why can’t I just have a couple of squares of chocolate and leave the rest!?”

“Why am I so powerless over cookies!?”

“Why can’t I just eat ‘everything in moderation’ like the rest of the world seems to do?!”

If this rings any bells for you, let me help you. If I can steer just one more person off this path, that’ll make (every past shame worth it - or something like that)

By the end of 2015 I was a broken man. I was completely overwhelmed, ready to throw in the towel and accept my lot in life as a fat man. My struggles with weight was a nut I just couldn’t crack. It broke my heart, because I was now a father, with a son who literally looked up to me.

The stakes had never been higher.

At a total loss over what to do next, I decided to crack a beer instead. As I sat on the couch with that beer and took my first sip, it hit me like a ton of bricks. All my life I’d been treating food in the same way as an alcoholic would treat that beer. I was an addict! 

At first that was depressing, I couldn’t quit food so I was just stuck with it. Or was I? I spent the next couple of months on a deep dive into nutrition to try to answer this exact question. 

Eventually I reached the conclusion that while I couldn’t actually quit food I could get very close. 

Turns out the humble potato could provide me with everything I needed while I got to work on dealing with my demons and changing the way I thought about and related to food. 

I honestly thought that a fat bloke eating potatoes was about the most boring thing anyone could possibly imagine, but Mandy made me document everything so I could look back and see how far I’d come. I chose YouTube. After a month of doing this I discovered just how wrong I was, when my story went absolutely crazy viral all over the world! I went from thinking I was totally alone in dealing with food addiction to being flooded with emails on a daily basis. People from all corners of the planet had connected with my story and wanted help. 

I didn’t want to leave anyone hanging so I was spending all of my free time answering emails every day from people who wanted help. These sorts of emails keep coming and continue to make my day. I’d love to hear from you too! 

I decided to write a short eBook that would answer all of the most common questions. I figured I could release that and everyone could get their questions answered and I’d have more free time because they would stop writing to me. Again I was totally wrong and the number of emails only increased! 

Over time this organically grew into an online course where I could share everything I’d learned and guide people through their own Spud Fit Challenge. Now my wife Mandy and I are full time ‘Spud Fitters’, dedicated to helping you experience the freedom and power that comes with simple nutrition and a changed relationship with food. 

Mandy was there with me through the depths of depression and rode the wave with me as through that crazy Spud Fit Challenge year. She knows me better than I know myself, she’s definitely the driving force of this operation!

We are both ready and waiting for you when you are ready to take the leap. Click below to get started today with my ‘Spud Fit Free Lunch’ - because money should never be an obstacle to great health.

Professional Bio

Andrew Taylor’s story went viral when the world caught wind of the then-36 year old Aussie dad who had embarked upon a quest to eat only potatoes for the entirety of 2016.

But to assume – as most did, at first – that this was some clown doing something crazy and unhealthy on a whim for 15 minutes of fame, was to miss both the perfect logic of the experiment itself, and the exceedingly powerful and timely message Andrew brings. Hint: it’s not about the potatoes.

In late 2015, the former junior Australian Champion marathon kayaker was in the depths of despair after yet another failed attempt in a lifetime of dieting that had left him even heavier than before – 151.7kg.

From his black hole of clinical anxiety and depression, desperate to be the man he hoped his young son could look up to, he had an epiphany: he was a food addict.

Logically then, to Andrew, who thinks outside the square, he should treat his food addiction the same way you would treat any other addiction: through abstinence – or as close to it as you can get.

Armed with a degree in Applied Science (Human Movement) and a fascination with all things nutrition-related, the former high school physical education/health teacher spent six weeks researching ‘the perfect food’ before he settled on the humble spud – just in time to begin a whole year break from thinking about food on New Year’s Day, 2016.

With the media frenzy that followed his 'Spud Fit Challenge' story came the opportunity to help thousands of other food addicts deal with their own food psychology issues while losing weight and getting healthier along the way.

Andrew’s first short book, 'The D.I.Y. Spud Fit Challenge' : a how-to guide to tackling food addiction with the humble spud’ was co-authored by his wife Mandy van Zanen and has helped many people to break the shackles of food addiction. His second book, ‘Spud Fit: A whole food, potato-based guide to eating and living’ is a collaborative effort between him and over 90 contributors, many of them giants in plant-based nutrition science from around the globe.

Andrew now spends his time coaching others through food addiction through his courses, informal and informative Youtube videos, his blog and his steadily expanding Spud Fit community, along with Mandy. He is also a sought-after speaker and natural interviewer, hosting groundbreakers such as Rich Roll, James Aspey, Doug Lisle and Alan Goldhamer for his podcast. 

In his spare time, Andrew doesn’t have spare time - he instead wrangles his two young sons. One day he hopes to be able to have a minute to think in peace so that he can think about what he might like to do with that peace.

If you're struggling with your relationship with food, with your weight, with lifestyle-induced poor health, I think I can help.
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